Backlink 101, Day 6 : 8 Things to Avoid!
Here’s the Day 6 topic. “8 Things to Avoid!” Why should we? Well, some of us still practicing these 8 things below in this link building area. Bad things happened. Got penalized, hurt our site’s reputation and stuff.
Make sure to read each, so they won’t happened to yours.
Don’t participate in link popularity farms.
Don’t participate in link popularity farms. Don’t participate in programs that send out e-mails soliciting people to swap links (link spamming). Never place a link on your own site for the sole purpose of trading link popularity. Only place links that are valuable to your readers. Never try to get low-integrity Web sites to link to you. The link will actually hurt your site, not help it.
Create your link directory to be tightly themed. DO NOT include directory listings unless they match the themes or subjects of your Web site.
Tell people to LINK OFF.
Yes, it’s really odd. Turns out my marketing site was also known for wicker furniture and adult chat among other things. What?
Yes, a couple of sites thought it would be a good idea to link to me, just because I do well in the search engines. The problem was their links didn’t make sense as they were totally off topic. We both ended up getting penalized.
Usually you cannot make people remove incoming links, unless they are infringing on some kind of patent. But if you kindly explain that what they are doing is actually giving their site a penalty and hurting their findability, the links come down pretty fast. What they are doing is building the reputation of my page with what they say in their outgoing links. If what the links say do not match the topic of my page, the search engine gives the page containing the link a penalty.
Simply put:
Reputation is what a page is known for. What incoming links say the page is about. Topic is what the page is really about. The actual content of a page. The Reputation must match the Topic.
Stay out of “Bad Neighborhoods”
Be careful about who YOU link to. Stay out of “bad neighborhoods.” Don’t submit to FFA (Free for All) sites or join link exchange programs or farms. Using bulk submission programs won’t increase your link popularity either.
Never send out a “Blanket” e-mail
Never send out a “blanket” e-mail to hundreds of sites asking for a reciprocal link. Make each e-mail personal. Mention something that you like on their site. Give the URL for their links page. Discuss one of their products. Ask them a question. Do ANYTHING to make it clear that this is a personal request and not a mass-generated e-mail.
Don’t apply to sites that have hundreds of links on one page
Just like with the search engines, “If you’re not in the Top 10, you’re Cyber-Road Kill” ( Quote from Ginette Degner of Search Engine Services )
Don’t solicit sites that have their reciprocal links pages so deep in the site it’s difficult to find. If you have trouble finding the pages, so will the spiders.
Don’t solicit sites that have nothing to do with your business.
Keep your link directories clean of 404s or dead links.
June 10th, 2008 at 1:10 am
kenapa submit pake prgram submission gak bisa meningkatkan link popularity? logikanya kan link kita ada di situs mereka.
June 10th, 2008 at 9:45 am
Pertanyaan bagus mas chodirin. Jawabannya adalah, kenapa bulk submission dimasukin di dalam point Stay out of “Bad Neighborhoods”. Sebenernya asal kita tahu bener, kemana aja site kita di submit, kita tetep akan terhindar dari being submitted in the Bad Neighborhood. Ini berkaitan dengan melakukan pengecekan terlebih dahulu ke se / direktori tertentu yg mungkin udah masuk ke kategori link farm ato blom. Sama aja, kita malah double work lagi, ga jadi automated.
Thanks
June 10th, 2008 at 3:37 pm
” DO NOT include directory listings unless they match the themes or subjects of your Web site.” ini alasanya apa mas ? apakah nantinya link itu juga tidak mempunyai pengaruh ?
June 10th, 2008 at 6:52 pm
Yup. Bener mas Yudha. Spider (baca: crawler search engine/terutama google) ngeliat semua element di sebuah web, dengan tujuan untuk memahami berapa besar relevansi -nya dengan query keyword tertentu. SEO adalah sebuah cara untuk membantu search engine memahami relevansi tersebut. Mungkin lebih gampang kalo kita ngeliat cara pandang search engine dengan analogi equal to dan not-equal to. “Sama dengan” ( = ) dan “tidak sama dengan” ( ≠ ) .
Yang relevan dengan tema site kita akan di catet memiliki relevansi dengan query keyword tertentu. Dimasukin ke daftar “Equal to” ( = ).
Yang tidak relevan akan di catet tidak memiliki relevansi dengan keyword tertentu.
Dibuang ke daftar “Not-Equal to” ( ≠ ).
Termasuk traffic yang datang ke website kita. Sebuah forum besar dengan tema Webmaster seperti Digitalpoint, akan sangat mengundang hasrat buat naruh link kita di sana.
Tapi traffic dari Digitalpoint yang datang ke website nggak bakalan punya pengaruh apa-apa, klo website kita adalah site / blog tentang Resep masakan.
Karena itu tadi, nggak memiliki relevansi, bakalan langsung dibuang kedaftar Not-Equal to ( ≠ )
Bgunu kira-kira.
Thanks
June 11th, 2008 at 9:15 am
Ngerti saya Mas Djarot sekarang
jawaban yang mencerahkan. Jadi sekarang saya lebih jeli dalam mencari backlink. Alih2x dapet lovely link, malah cuma buang - buang waktu ya mas( karena gak dihitung ). Jadi jangn dipaksakan ya mas ( seperti contoh mas Djarot dia atas ). Belajar Backlinks emang mantepnya di sini 
June 11th, 2008 at 9:25 am
Sibb.. Sibb.. Thanks berat mas, udah maen ke sini. Enjoy the stay aja deh
June 14th, 2008 at 2:20 pm
Link farm ki yang kayak apa to contohnya pak Djarot? Timbang mumet mikir Back-Link, mending tuku Back-Mie wae yo.
June 15th, 2008 at 6:41 pm
Waduh.. mbahne soto-sop mampir kesini..!!
Buat mas Dewo, Aku cuman bisa kasi ciri² ajah, ga bisa nunjuk ini link-fam itu link farm, krn banyak (yg dulunya) link farm yg udah di drop oleh ownernya, krn kena sandbox ama google.
Cirinya: sebuah site yg : ngga punya kontent & isinya cuman link ajah. Jadi sebenernya link directory, “dulu” di cap link-farm. Tapi setelah (kebanyakan) mereka ngisi kontent selaen link ajah, dan tentunya mereka melakukan update kontent tersebut, pada keluar tuh dari sandboxnya google. Trus mulai pada perhatiin guidelines google tentang 100 outbound links per page, dengan menambahkan fitur paginasi pada link page mereka.
Walopun udah melakukan perombakan habis-habisan.. yg namanya link direktory tetep riskan kena sandbox, dan ketika udah kena.. akan sia² acara kita pasang link di sono.
Udah bagus banget klo ga ikutan kena drop PR kita oleh google.
Perang volume udah ga jaman lagi mas, (baca : “Map your site into the Neighborhood” ), kata Jim Boykin loh..
“Getting a few of the right links, from the right places can be more valuable than getting 100 links from the wrong places.”
Jualan Back-mie juga to? Masi tetep jualan Sop-kroto khan.. bwuahueahuwaheua…
Btw.. buat reader blog saya.. Mas Sadewo ini neh jagone photoshop jogja!
Pengin ngudi kawruh tentang photoshop dan trick nya, sama Mas Sadewo ini..
Thanks udah mampir ke blog ku mas.. !!
June 16th, 2008 at 6:18 pm
lama tak berkunjung, makin berisi aja nih blog nya. Sibuk juga nih baru cari back link, baca artikelnya mas jadi tambah masukkan. …. Thx ya mas
June 16th, 2008 at 6:48 pm
Allo mas Welly… iya yak.. dah lama ga di tengok ma Mas Welly yak…
Sama-sama deh, khan kita emang lagi belajar bareng, di sini..
Thanks mas..