Okay I must admit, this is the hottest day of the week. Not that there ‘s a hot girl hopin up my desk or something. I mean, literally, referring to the SUN and its flare above my head. Gosh, I even took my shirt off when I ‘m typing this. Nope, I ‘m far from exhibitionist and all things related to get the fun of being with no clothes on, no. It ‘s just really really hot here in my office. Like I could boil an egg in this plain air, ha lol. Yea, I may exaggerate a bit about the boil egg thing, but you get the point anyway.
This morning, somebody was really poppin up. Again — he ‘s yet another just-so-happened-tobe-a-seo-analyst-wannabe buddy of mine. Not that I wasn’t expecting a company that morning, this smart-a55 buddy was suddenly lecturing me about some tricks to get our site on first page of search engine position result. I always referring to google when I mention search engine. Not really sure what his point at the very first part of his lectures, we have some discussions a bit about the topic he forced me to discuss, and after half of a pack of my cig pack is gone, he ‘s gone.
Somethin bothers me right after he left. I may not be a Search Engine Optimization Analyst or such thing, but I did learn some lessons of my own on how to get things right in a matter of optimizing our site, for search engines sake, for readers sake, for browsers sake, and for all that really matters sake. AND, the most important part which really bothers me — well, beside this whole weather thingy — is.. almost all things he lectured me about were things that in My SEO list marked as black hat techniques or some may called ‘em Dirty tricks. Whoa, did I learn the wrong stuff, of is it his?
I may not be the-mr-always-right-all-the-time, but this time, I ‘m 100 percent sure, I ‘m NOT wrong. So, here ‘s what he was lecturing me about this morning, which in MY SEO list, I ‘ve marked ‘em all as a black hat techniques, or Things you need to AVOID in a matter of optimizing your site for search engine position result, or, 10 Google DON`Ts — or should I also say — 10 Helluva Quick Ways to Get Google Kick Your Site ‘s Out of the Indexing!
1. Cloak Your Site.
It ‘s a way to make search engine see your web site as something, and visitors seeing something else. It can be done with some sneaky redirects or some programmings. Neither google, nor other search engines, nor visitors, likes to be treated — or should I say tricked — this way. It definitely is strictly forbidden, prohibited, verboten. Absolutely a no-no.
Cloak your site, google will definitely ban your site out.
2. Dupe Your Content
You know, spammers with their wholesome spam sites are doing their best these days to collect page views using this method. Duplicating the same exact content on some multiple pages.
Never, I repeat, never, copy and paste small part, even large part of contents from your own pages, or others elsewhere. It certainly violate copyright. And the most important thing we ‘re talking about here is Google — has been known banning sites with duplicate contents. The lightest scenario on getting kicked by google of this dupe issue is, getting penalized, either in rank, or in search result position.
Yea, copying and pasting contents from Free Articles sites may get you a go, as you won’t violate anybody’s copyright, but it ‘s surely never be your getaway from being kicked by google.
It still is a duplicating issue, and google never miss one kick. I repeat, never.
How about other sites that duplicating yours? Well, easy peasy, report ‘em to google.
3. Buy a Machine to Create Your Content
This one is the same worst idea as duplicating content. You may ‘ve heard about it — or worst, You ‘re now using it — about programs that duplicate some contents, make few changes on some part of ‘em, and publish ‘em as a different content. Don ‘t even try to dare google to test your site ‘s out, not even when you ‘ve bought the most-perfect-robot-writer on your side. Google pretty good on catching these kind of contents, and when they do, things you can do is say a bye-bye to your page views.
4. Stuff Un-Related Keywords
Did you heard that meta keywords are being marked as “Nah-this-part-is-no-longer-the-coolest” by Google? Some say google crawlers pass this meta, some say it still being read but not counted as an important part of ranking algorithm. But there’re things that remain the same, which are, un-related keywords that are being listed over and over again, and repeating the same keyword multiple times. These two, would definitely get your site ‘s rank being lowered by google.
5. Being as a Known Associate of Bad Neighborhoods
It ‘s about the right time I quote Marziah Karch saying – about this Bad neighborhoods term.
Google refers to malicious websites and spammers as “bad neighborhoods.” If you hang out in bad neighborhoods, you’re likely to be mistaken for a hooligan. The same is true of Web designers. If you link content to known spammers, Google might mistake your website for spam and lower its ranking in search results.
Link your site the natural way, the way this internet works, makes you a good citizen and a good neighbor of the internet world.
Having some one link yo your site never obligate you to link back to them. Feels free to do so, if you ‘ve checked it out and it ‘s not a bad neighborhood. Otherwise, Don’t. Linking to some malicious websites and spamming sites is one sure-fire way to get your pagerank and search result rank being dropped by google. Again, google never miss one kick. I repeat, never.
6. Hide Your Text with Font-Matching Technique
This technique is all about stuffing some keywords — to make the page “strong” in a matter of keyword relevancy — within the page, by making it hidden using the same color as the background color. This one also known as the one and the famous “Keyword Stuffing”. Not just google, other search engines are becoming really really good on catching this, surprisingly.
The other variant of this technique is putting some absolutely tiny text at the bottom of pages, way way at the bottom, even visitors need to scroll it the whole day, and way way tiny even human need to wear a watchmaker glasses to see it.
Same old same old result. It doesn’t work. Search engines will catch it eventually soon or later. Same kick you ‘ll get.
7. Stack Your Title
This one is really the real younger brother of keyword stuffing. Done by adding some extra keyword to your Title. Win you any places on search engine result? Nope. Get the nice hard kick from google? Definitely.
8. Taking Part of Distributing Trojans, Viruses and Other Badware
It ‘s pretty much obvious. Google will definitely remove you from their Index if your site is distributing a trojan, virus or some other badware. If you agree to distribute a software, make sure to double check and re-double check it, to make sure it ‘s not harmful, for ya and for others.
The other flip side of it is, make sure your site is secure, and safe from hackers who could hijack yours, and distribute malicious programs under your hood.
9. Creating Doorway Pages
Some may call these pages as Gateway pages, which is the same term for pages that are created and optimized for one specified term but never really created as a real content. Instead, it really is just a gateway to the intended or the real page. These pages usually cloaked and redirected to the real pages. Google may consider affiliate pages as doorway pages. So be aware.
10. All things Automated Inquiries
This one is the last one, and my fingers are screaming to get a break. So, let ‘s make this one quick. Google HATE, i repeat, HATE : robots writing you contents, checking you ranking, querying google’s services the automated way, link submission the automated way. They ‘re all against Google TOS, and for this one, google will kick you HARD and BADLY!
Let ‘s Conclude ‘em
Those 10 above are really your quick ways to get your sites KICKED out by google. Long story short, Be a Jerk. And you ‘d buried your self successfully out of this planet ‘s index.
The ball is on your court now, so decide it wisely. Play it safely.





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July 3rd, 2009
6:11 am
wox said :
hi there, nice tips, but i found many website contain duplicate contents and they work okay and have high rank with great traffic, how about this?
actually i agree with you…
July 3rd, 2009
8:35 am
djarot said :
Well, Search engines — especially Google — will catch it eventually, soon or later. If it ‘s not sandboxed, then pagerank dropped, if it ‘s not both, then still indexed but disappear from serp.
There ‘re plenty of forms on “Got Kicked” by google.
.. and I ‘m not really interested on testing it out.
So there never really a “work okay” term when it comes to a site that violates the TOS.
Hey, glad to see you stopping by again buddy.
July 7th, 2009
6:59 am
Manitowoc ice machine said :
HI, I’m not so much into testing with my website with Google since its giving me the traffic of 90% only others give me a traffic of less than 10%. I enjoyed reading your post but not gonna give it a try.
July 7th, 2009
10:37 am
djarot said :
Oh yeah you wont. It ‘s just another way to say, “Don’t Do These 10, OR You ‘d got Kicked by Google.”
Thanks for stopping by buddy..
July 10th, 2009
9:41 am
Daniel Drew said :
So if I have a SEO service provider that offers a free service to ping like google, yahoo, bing/msn, thats a bad thing? I will stop that immediately, I had no idea!